With this poster, my vision was to connect with the vibrant energy of the younger crowd. I brought it to life by embracing brighter colors, incorporating more white space, and featuring a clean, straightforward graphic.

The goal was simplicity, keeping only the essential information front and center. At the top, you'll find the main selling points – the what. If that grabs your attention, the crucial details, like when and where, are neatly laid out below. Establishing this clear hierarchy ensures that the viewer knows exactly where to look, guiding them seamlessly to the information they need. It's all about making the poster not just eye-catching but effortlessly informative.

personal project