My main focus with designing a newsletter for Old Bay was sticking true to their iconic color palette. Imagine the newsletter as a visual reflection of opening a box of that legendary Old Bay seasoning—that's the vibe I aimed for.

Now, you might raise an eyebrow at the call to action nudging you to snag more Old Bay at the bottom. But the primary goal is keeping customers in the loop, the subtle bonus is getting them to buy more.

personal project