Taking a crack at redesigning Nikon's homepage became a personal project of mine, sparked by the realization of how cluttered and chaotic it felt. I honed in on a singular mission: showcasing the primary allure of their cameras—stellar quality.

My strategy involved ditching the clutter at the top and opting for a vibrant, attention-grabbing photo. Instead of an overwhelming mishmash, I wanted a visual that hits you in the best way possible.

Simplifying the menu bar was a priority too—I aimed for a modern twist, making navigation a breeze. The overarching vibe I envisioned? Professionalism meets modernity.

personal project