In tackling this mailer project, my goal was to craft something that sparks a genuine emotion or immediate response. Let's face it, a lot of mailers end up in the bin without a second thought.

On the front, I opted for a striking image of storm clouds, a sight all too familiar for residents of Wilmington, NC, where hurricanes and heavy storms are part of the local narrative. To intensify the impact, I boldly stamped the word "Hurricane" front and center in white, standing out against the ominous backdrop. By putting hurricanes in the spotlight, my aim was to captivate the recipient's attention and entice them into delving into the mailer's contents.