In my second venture into hurricane-themed mailers, I decided to lighten the mood a bit, injecting a touch of humor into the mix. The catchphrase I went with was, "We got you covered this hurricane season (literally)," playing on the double entendre of roofers having you covered just like your roof.

The idea was simple – if the front brought even a hint of amusement, I figured it might just lure them into flipping through the rest of the mailer.